-Exciting test-drive fundraising event will generate much-needed money for the world’s largest museum dedicated to African American History, helping the local & national community.
Lincoln and its dealers have launched a new program called Driven To Give, combining the successful Drive Smart For Your School and Drive Smart For A Cause programs. Driven To Give is designed to help raise much needed funding for local community groups and nonprofit organizations. To date, Lincoln dealerships and local communities across the United States have helped raised more than $3 million for educational or charitable organizations.
Bob Maxey Lincoln is bringing Lincoln’s Driven To Give program to the Detroit community in an effort to raise up to $6,000 for the Charles H. Wright Museum of African American History. For every person who takes the wheel and test-drives an eligible Lincoln vehicle at the Charles H. Wright Museum’s African World Festival on Saturday, August 16, 2014, Bob Maxey Lincoln and Lincoln will donate $30 to the museum. The funds will go towards educational and youth programming. Participants who do not wish to test drive the vehicle, but who possess a valid driver’s license and wish to register on site will also earn a $30 donation towards the museum.
“We know funding for community programs is hard to come by, and we want to do our part to help make sure these programs remain available,” said Marty Rutkowski, Sales Manager at Bob Maxey Lincoln. “We’re excited to raise money for the Charles H. Wright Museum of African American History.”
The event, which will be held from 10 am to 6 pm, will feature vehicles from the reimagined 2013 Lincoln lineup. Dealership staff on site will be able to assist with all Lincoln vehicles and provide additional information about each vehicle available for test-drive.
To participate in this exciting event and get behind the wheel of your favorite Lincoln vehicle, please visit the African World Festival between 10 am and 6 pm on Saturday, August 16, 2014.
Participants must be 18 or older and have a valid driver’s license. There is a limit of one test-drive per household. All test-drives will last approximately 7-10 minutes.
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African World Festival at The Wright Museum #AWF14 www.awfDetroit.com